Legacy Can't Be Wrong
It all began in 1968 when Mr. C. Balusamy from Erode, Tamil Nadu comprehended his weaving and trading skills along with the local community. Soon the trade turned into passion that involved more human resources.
In 1978, Mr. C.B. Gunasekaran with guidance and assistance from his siblings worked together to posted their skills to sprout the business to the next phase making it a national manufacturing firm.
The business attracted wider market with its range of products like bed sheets, pillow covers and towels. Progressively, new ventures and opportunities knocked the door and the first textile export shipment was sent in 1997 to the sub-continent neighbours which later marched to various continents around the globe.
Practice Areas
Ever since the merchandising evolved in the family, we have ventured in to multiple segments like home textiles, institutional textiles, guest amenities, comforters and dining amenities.
Seasoned Team
Our highly qualified sales team is trained under immense practical knowledge through real time demonstration of each process in the industry. Our team does not sell products but they do share their knowledge.
Winning Streak
Our secret mantra was crafted by our very own sales and production team with all their efforts put together to create a product and deliver the same.
Business Strategy:
With over 6 decades of technical expertise, our research & development team is close to succeeding in one of the finest technology in textile industry - AAF (anti-aging fabrication) technology that helps the sheets to maintain its texture and quality.
We adhere to quality without compromising on alternatives which makes us unique and honoured in this industry. Our strategy is inclined towards better customer relationship and procure high quality bed sheets, pillow covers and towels using latest textile technology.
Leader in both customer service and production
- To manufacture world-class products of outstanding quality that give our customers a competitive advantage through superior products and value, so we can make every customer smile.
- To encourage people's ownership, empowerment and working under team structure.
- To attain highest level of efficiency, integrity and honesty.